Trump’s golden escalator moment marks decade since first presidential campaign launch

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Ten years ago Monday, businessman Donald J. Trump launched his first presidential campaign, marking the beginning of the “Make America Great Again” movement.
Trump, beside his wife, Melania, famously came down the golden escalator at Trump Tower on Fifth Avenue in New York City June 16, 2015, to announce his intention to run for president of the United States.
Developer Donald Trump takes the stage to announce that he will seek the Republican nomination for president, Tuesday, Jun. 16, 2015, in the lobby of Trump Tower in New York. (Richard Drew/The Associated Press)
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“I am officially running for President of the United States,” Trump posted to his then-Twitter account June 16, 2015, along with a photo of his family after his announcement. “#MakeAmericaGreatAgain.”
“Ten Years Ago Today, President Donald J. Trump came down the Golden Escalator and officially declared his candidacy for President of the United States,” Team Trump posted to Instagram Monday to commemorate the ten-year anniversary.

In this Jun. 16, 2015, file photo, Donald Trump announces he will run for president of the United States, in the lobby of Trump Tower in New York. (Richard Drew/The Associated Press)
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Since, Trump has changed American politics — creating the MAGA movement and serving as the 45th and 47th president of the United States, after beating former Secretary of State Hillary Clinton in 2016 and former Vice President Kamala Harris in 2020.
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Trump is the only president to serve two nonconsecutive terms other than Grover Cleveland who was elected in 1884 and again in 1892.

November 6, 2016: A Trump flag photographed just before sunset in Las Vegas, Nevada. (Getty Images)
“This will truly be the golden age of America,” Trump said, upon winning the 2024 election in a landslide.